Visibility report for www.zendesk.com

https://www.zendesk.com/

5 pages analyzed•Scanned Feb 26, 2026, 04:48 PM231d old — rescan

Scanned from an EU (Germany) data center — geo-adaptive sites may serve a European locale.

Google
78
B - Good

Can Google read it

AI answers

Does ChatGPT name you?

Not checked

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OpenAI with web search; not consumer ChatGPT rankings.

5
Pages Scanned
0
Critical Issues
10
Warnings
45
SEO Tips

Key content is invisible to AI crawlers

GPTBot, ClaudeBot, CCBot and other non-rendering AI bots fetch raw HTML and stop — anything injected by JavaScript is invisible to them.

  • ·9 headings are loaded via JavaScript

Fix: server-render or pre-render the affected content so it appears in the initial HTML response.

How each LLM sees your site

Score per AI product, 0–100

Scores diverge because robots.txt access, JavaScript rendering, content freshness and firewall rules differ per product. Each card shows the crawlers by role — the search bot is the visibility gate; blocking a training bot is a policy choice, not a failure.

ChatGPTOpenAI92

Reads raw HTML only — JavaScript-loaded content invisible. Unverified: our probe was refused or failed, so real crawler access may differ

Couldn't verify
OAI-SearchBotsearchGPTBottrainingChatGPT-Userlive fetch
ClaudeAnthropic60

Could not verify robots.txt permission for this crawler

Couldn't verify
Claude-SearchBotsearchClaudeBottrainingClaude-Userlive fetch
Improve Claude visibility →
Perplexity92

Reads raw HTML only — JavaScript-loaded content invisible. Unverified: our probe was refused or failed, so real crawler access may differ

Couldn't verify
PerplexityBotsearchPerplexity-Userlive fetch
GeminiGoogle78

Rides Google's index, which renders JavaScript — sees full content

Google-Extendedtraining
Improve Gemini visibility →
Common Crawl92

Reads raw HTML only — JavaScript-loaded content invisible. Unverified: our probe was refused or failed, so real crawler access may differ

Couldn't verify
CCBottraining
Apple IntelligenceApple92

Reads raw HTML only — JavaScript-loaded content invisible. Unverified: our probe was refused or failed, so real crawler access may differ

Couldn't verify
Applebot-Extendedtraining

Visibility Breakdown

Rendering99
Crawler Access100
Indexability100
Performance100
Content Visibility91

Top Issues

Affects your score

WarningVisibilityLinks

10 links have no anchor text

Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.

WarningVisibilityLinks

9 links have no anchor text

Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.

WarningVisibilityLinks

10 links have no anchor text

Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.

WarningVisibilityContent

Page appears to use infinite scroll or lazy loading

Googlebot doesn't scroll your page — it only sees content present in the initial viewport and DOM. Everything below the infinite scroll trigger point is invisible to crawlers unless it's pre-rendered in the HTML. Implement paginated URLs (e.g., /page/2, /page/3) with proper links between them so Googlebot can discover all content.

WarningVisibilityLinks

10 links have no anchor text

Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.

SEO Recommendations45 tips — not affecting visibility score
Tip

22 of 29 images missing alt text

Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.

Tip

Page load time is slow (4.2s)

Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.

Tip

Structured data block is missing @type property

Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").

Tip

Found 40 elements with hidden content

Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.

Tip

Page is missing an H1 heading

Googlebot uses the H1 as a primary signal for the page's main topic. Without one, crawlers rely on the title tag alone, which weakens topical relevance. AI systems also look for the H1 to understand what the page is fundamentally about. Add a single, descriptive H1 that reflects the page's primary content.

Tip

Page has H2 headings but no H1

Crawlers expect a logical heading hierarchy starting with H1. Jumping straight to H2 signals a broken document structure, which can confuse Googlebot's content parsing and reduce the page's topical clarity. Add an H1 that summarizes the page, then use H2s for sections beneath it.

Tip

28 of 30 images missing alt text

Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.

Tip

Page load time is slow (3.5s)

Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.

Tip

Structured data block is missing @type property

Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").

Tip

Found 3 elements with hidden content

Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.

Tip

43 of 98 images missing alt text

Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.

Tip

Page load time is slow (4.4s)

Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.

Tip

Structured data block is missing @type property

Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").

Tip

Found 8 elements with hidden content

Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.

Tip

Title is too long (69 characters)

Google truncates titles longer than ~60 characters in search results, replacing the end with an ellipsis. This can cut off important keywords and reduce click-through rates. Move your most important keywords to the front and keep the title under 60 characters.

+ 30 more tips in the Issues tab.

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