AI Visibility Guide

How to Get Your Website Seen by AI

Most websites are invisible to ChatGPT, Claude, and Perplexity — and don't even know it. Here's how to fix that in 3 steps.

The Problem: Most Sites Block AI Without Knowing

A study of the top 1,000 websites found that over 78% block at least one major AI crawler in their robots.txt. Many site owners don't realize their CMS, hosting provider, or security plugin added these blocks automatically.

The result? Your competitors show up in ChatGPT answers. You don't. Users ask AI for recommendations in your industry, and your site is invisible.

Why this matters now

AI search engines are growing rapidly. Perplexity processes millions of queries daily. ChatGPT has over 200 million weekly users. If AI can't read your site, you're missing a growing traffic channel.

3 Steps to AI Visibility

Getting your website seen by AI search engines is straightforward once you know what to check.

Check Crawler Access

Before anything else, find out which AI crawlers can actually reach your site. Your robots.txt might be blocking GPTBot, ClaudeBot, or PerplexityBot without you knowing.

Use the scanner above to check instantly.

Fix Your robots.txt

If crawlers are blocked, update your robots.txt to allow the ones you want. You can allow AI crawlers selectively — for example, allow GPTBot but block Bytespider.

User-agent: GPTBot

Allow: /

User-agent: ClaudeBot

Allow: /

Optimize Content Structure

AI systems prefer clear, well-structured content. Use headings, bullet points, and direct answers. Include statistics and cite sources — research shows this boosts AI citation rates by up to 40%.

Learn more about GEO optimization

Which AI Crawlers Matter?

Not all AI crawlers are equal. Here are the ones that drive the most visibility.

ChatGPT (OpenAI)

200M+ weekly users. Uses GPTBot for training and ChatGPT-User for live browsing.

Check ChatGPT visibility

Claude (Anthropic)

Growing rapidly in enterprise. Uses ClaudeBot, Claude-Web, and anthropic-ai crawlers.

Check Claude visibility

Perplexity AI

AI-native search engine with source citations. Uses PerplexityBot.

Check Perplexity visibility

Common Crawl (CCBot)

Open dataset used to train most LLMs. Blocking CCBot affects visibility across multiple AI platforms.

Check all crawlers

Step 1: Check Your AI Visibility

It takes 30 seconds. See which AI crawlers can access your site and get a full visibility report.