Visibility report for www.intercom.com
https://www.intercom.com/
5 pages analyzed•Scanned Feb 26, 2026, 04:53 PM186d old — rescan
Scanned from an EU (Germany) data center — geo-adaptive sites may serve a European locale.
Key content is invisible to AI crawlers
GPTBot, ClaudeBot, CCBot and other non-rendering AI bots fetch raw HTML and stop — anything injected by JavaScript is invisible to them.
- ·3 headings are loaded via JavaScript
- ·Only 13% of content is in initial HTML
- ·87% of content is loaded via JavaScript
- ·H1 heading is loaded via JavaScript
- ·6 of 7 images are loaded via JavaScript
- ·6 of 18 internal links are loaded via JavaScript
Fix: server-render or pre-render the affected content so it appears in the initial HTML response.
How each LLM sees your site
Score per AI product, 0–100Scores diverge because robots.txt access, JavaScript rendering, content freshness and firewall rules differ per product. Each card shows the crawlers by role — the search bot is the visibility gate; blocking a training bot is a policy choice, not a failure.
Reads raw HTML only — JavaScript-loaded content invisible
Reads raw HTML only — JavaScript-loaded content invisible
Reads raw HTML only — JavaScript-loaded content invisible
Rides Google's index, which renders JavaScript — sees full content
Reads raw HTML only — JavaScript-loaded content invisible
Reads raw HTML only — JavaScript-loaded content invisible
Visibility Breakdown
Top Issues
Page returned error status code 404
Googlebot will stop indexing pages that consistently return 4xx/5xx errors. After repeated failures, the page is dropped from Google's index entirely, and crawl budget is wasted on error responses. Fix the underlying server error or set up a proper redirect to a working page.
87% of content is loaded via JavaScript
Over 70% of your content only appears after JavaScript executes. Googlebot sends pages to a separate rendering queue for JS execution, which can delay indexing by hours or days. AI crawlers like GPTBot and ClaudeBot don't execute JavaScript at all — they see less than 30% of your content. Implement server-side rendering (SSR) or pre-rendering for critical content.
H1 heading is loaded via JavaScript
The H1 is the strongest on-page signal for your page's main topic — and it's missing from the initial HTML. Googlebot's first-pass crawl won't see it, and AI crawlers that skip JavaScript will never see it. This means the most important heading on your page is invisible to crawlers at the moment they need it most. Move your H1 into the server-rendered HTML.
Intercom is the AI customer service company15 links have no anchor text
Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.
Found 1 elements with hidden content
Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.
SEO Recommendations30 tips — not affecting visibility score
11 of 12 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
Page is missing an H1 heading
Googlebot uses the H1 as a primary signal for the page's main topic. Without one, crawlers rely on the title tag alone, which weakens topical relevance. AI systems also look for the H1 to understand what the page is fundamentally about. Add a single, descriptive H1 that reflects the page's primary content.
Title is too long (99 characters)
Google truncates titles longer than ~60 characters in search results, replacing the end with an ellipsis. This can cut off important keywords and reduce click-through rates. Move your most important keywords to the front and keep the title under 60 characters.
Structured data block is missing @type property
Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").
Page load time is slow (3.1s)
Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.
Structured data block is missing @type property
Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").
Page has 2 H1 headings
Multiple H1s dilute the topical signal for crawlers. Googlebot uses heading hierarchy to understand content structure — when multiple H1s compete, it's unclear which represents the page's primary topic. Use a single H1 for the main topic and H2s for subtopics.
3 of 6 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
Page load time is slow (3.9s)
Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.
Structured data block is missing @type property
Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").
Meta description is too short (31 characters)
Short descriptions don't give Google enough to work with for snippets. Google may ignore it entirely and generate its own snippet from page content instead. Expand to 150–160 characters with a compelling summary that includes your target keywords.
Page load time is slow (3.1s)
Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.
Organization schema is missing recommended properties
Google requires specific properties to generate rich results for Organization. Missing: name. Without these, Google's rich result validator will reject the markup and you won't get enhanced search appearance (star ratings, images, etc.).
Page load time is slow (3.3s)
Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.
Structured data block is missing @type property
Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").
+ 15 more tips in the Issues tab.
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