AEO · AI answers and website evidence

How can I get ChatGPT to recommend my company?

You cannot guarantee that ChatGPT will recommend your company. Start by making accurate business information accessible, publishing useful evidence for customer questions, and checking which sources appear in relevant AI answers. Measure a repeatable set of questions before deciding what to change.

Free access checks · AI answers included with Pro from $9/month

By BotView · Updated

1. Test the questions your customers actually ask

Choose a realistic category, location and need. For a local accounting firm, an example discovery question is “Which accountants help small retailers in Bristol with VAT?” A branded question is “What services does Example Accounting offer?” These are example prompts, not measured search volumes.

Keep your company name out of discovery questions. Naming your business in every prompt can create a reassuring result without testing whether it gets suggested independently. Record the exact question, date, model, location and sources.

2. Check whether search crawlers can access your pages

Review robots.txt and your CDN or firewall. OpenAI documents OAI-SearchBot for search, GPTBot for training, and ChatGPT-User for user-requested visits. Training permission and search eligibility are different decisions.

BotView’s free check reads access rules and probes the URL. A full crawler scan also compares initial HTML with rendered content. A successful probe is evidence about that request, not proof that OpenAI has indexed the page.

OpenAI documentation: search, training and user-requested crawlers

3. Make your offering easy to verify

State what you sell, who it is for, where you operate and any material limits. Publish current prices where appropriate, service coverage, genuine case studies and clear contact details. Use consistent company names and describe your specific experience.

Answer the practical questions customers need to choose you. A useful service page might explain eligibility, lead times, costs and what is included. Cite sources for factual claims and keep important information readable without requiring a login. These are useful content practices, not a guaranteed citation formula.

Google Search Central: AI features and your website

4. Inspect the companies and sources that appear instead

Read the full answer rather than just counting your brand name. Check whether the suggested alternatives actually fit the question and whether each cited page supports the attached claim. Models can describe businesses inaccurately or cite irrelevant sources.

Use the evidence to identify missing or unclear facts on your own site. Do not copy competitors, manufacture reviews, or assume the first company listed is ranked first. Independent coverage is useful when it is authentic and relevant; paying for a mention is not a guaranteed route into answers.

5. Get a report, make specific changes, then repeat

BotView uses an LLM through the OpenAI API with web search to collect feedback about your company or website. Its report keeps original answers and citations alongside separate discovery/branded summaries and evidence-linked recommendations for investigation.

Pro includes 20 question-runs each month. Start with a five-question assessment, inspect the findings, and reserve the remaining checks for follow-ups. Rerun the same questions after changes and retain negative results too. Variation alone does not establish that a website edit worked.

Your next step · Pro

Get your AI business analysis

Find out how LLMs describe your business and who they recommend for services like yours. We test questions based on your business and services, with web search.

  • Your business: what AI gets right, misses or gets wrong.
  • Your competitors: who appears instead, and the reasons the answer gives.
  • Your next steps: answers and sources to help you improve your site.

$9/month · 20 AI checks + 50 crawler scans · Cancel anytime

Start with a five-question analysis (5 checks). Rerun a question for 1 check. Currently powered by OpenAI with web search; results are sampled answers, not measured rankings.

Common questions

Can I pay to make ChatGPT recommend my business?

Buying a BotView report pays for an assessment, not placement in ChatGPT. It does not purchase an organic recommendation or guarantee a citation.

Does adding llms.txt or FAQ schema guarantee AI citations?

No. Neither guarantees mentions or citations. Keep your public content accurate and accessible, and use structured data that matches the page. Google states that its AI search features do not require special AI markup or new AI text files.

How quickly will my company appear after a fix?

There is no reliable deadline. Crawl and index updates, question wording, model configuration and source selection can all affect what you observe. Keep a dated baseline and rerun selected questions rather than promising a result in a set number of days.