Visibility report for www.bigcommerce.com
https://www.bigcommerce.com/
5 pages analyzed•Scanned Feb 26, 2026, 05:00 PM121d old — rescan
AI crawlers see only 90% of your content
GPTBot, ClaudeBot, CCBot and other non-rendering AI bots fetch raw HTML and stop — anything injected by JavaScript is invisible to them.
- ·8 headings are loaded via JavaScript
- ·14 of 25 images are loaded via JavaScript
- ·68 of 197 internal links are loaded via JavaScript
- ·11 headings are loaded via JavaScript
Fix: server-render or pre-render the affected content so it appears in the initial HTML response.
How each LLM sees your site
Score per AI product, 0–100Every LLM sees a partial version of your site
Reads raw HTML only — JavaScript-loaded content invisible. None of these crawlers execute JavaScript, so they all read the same raw HTML.
Visibility Breakdown
Top Issues
1 JavaScript file(s) blocked by robots.txt
Your robots.txt is blocking Googlebot from downloading JavaScript files it needs to render the page. Google's Web Rendering Service executes JS to see your content — when scripts are blocked, the page may render as a blank shell or with missing content. Remove the Disallow rules for these JS paths in your robots.txt.
https://www.bigcommerce.com/scripts/EHawkTalon.js2 links have no anchor text
Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.
Found 8 elements with hidden content
Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.
Page missing self-referencing hreflang
Google requires every page with hreflang tags to include a tag pointing to itself. Without it, Googlebot treats the entire hreflang set as invalid and ignores all the language annotations on this page. Add a self-referencing hreflang with this page's URL and language code.
Found 3 elements with hidden content
Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.
SEO Recommendations40 tips — not affecting visibility score
10 of 19 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
Page is missing an H1 heading
Googlebot uses the H1 as a primary signal for the page's main topic. Without one, crawlers rely on the title tag alone, which weakens topical relevance. AI systems also look for the H1 to understand what the page is fundamentally about. Add a single, descriptive H1 that reflects the page's primary content.
Page load time is very slow (5.1s)
Googlebot allocates a limited time budget per page. At over 5 seconds, content that hasn't loaded yet may never be indexed. Extremely slow pages also fail Core Web Vitals thresholds, which directly affect search rankings. Compress images, minify CSS/JS, and enable server-side caching.
Page is missing an H1 heading
Googlebot uses the H1 as a primary signal for the page's main topic. Without one, crawlers rely on the title tag alone, which weakens topical relevance. AI systems also look for the H1 to understand what the page is fundamentally about. Add a single, descriptive H1 that reflects the page's primary content.
Page load time is very slow (5.4s)
Googlebot allocates a limited time budget per page. At over 5 seconds, content that hasn't loaded yet may never be indexed. Extremely slow pages also fail Core Web Vitals thresholds, which directly affect search rankings. Compress images, minify CSS/JS, and enable server-side caching.
Page load time is slow (3.1s)
Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.
3 of 25 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
6 images have generic/non-descriptive alt text
Alt text like "image" or "IMG_1234" gives Googlebot zero useful information — it's functionally the same as having no alt text at all. Google Image Search won't rank these images for relevant queries, and the page misses out on contextual keyword signals. Replace with specific descriptions of what the image actually shows.
Page load time is slow (3.5s)
Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.
Page has H2 headings but no H1
Crawlers expect a logical heading hierarchy starting with H1. Jumping straight to H2 signals a broken document structure, which can confuse Googlebot's content parsing and reduce the page's topical clarity. Add an H1 that summarizes the page, then use H2s for sections beneath it.
23 of 73 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
Page takes 5.1s to load, exceeding Google's 5s render budget
Google's Web Rendering Service allocates roughly 5 seconds per page. Content that appears after this cutoff may not be indexed. Move critical content (headings, main text, key links) earlier in the render process so Googlebot sees them within budget.
Page has H2 headings but no H1
Crawlers expect a logical heading hierarchy starting with H1. Jumping straight to H2 signals a broken document structure, which can confuse Googlebot's content parsing and reduce the page's topical clarity. Add an H1 that summarizes the page, then use H2s for sections beneath it.
23 of 73 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
Page takes 5.4s to load, exceeding Google's 5s render budget
Google's Web Rendering Service allocates roughly 5 seconds per page. Content that appears after this cutoff may not be indexed. Move critical content (headings, main text, key links) earlier in the render process so Googlebot sees them within budget.
+ 25 more tips in the Issues tab.
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