Visibility report for www.bigcommerce.com

https://www.bigcommerce.com/

5 pages analyzed•Scanned Feb 26, 2026, 05:00 PM231d old — rescan

Scanned from an EU (Germany) data center — geo-adaptive sites may serve a European locale.

Google
65
C - Needs Work

Can Google read it

AI answers

Does ChatGPT name you?

Not checked

Check with Pro · $9/month

OpenAI with web search; not consumer ChatGPT rankings.

5
Pages Scanned
1
Critical Issues
13
Warnings
45
SEO Tips

Key content is invisible to AI crawlers

GPTBot, ClaudeBot, CCBot and other non-rendering AI bots fetch raw HTML and stop — anything injected by JavaScript is invisible to them.

  • ·8 headings are loaded via JavaScript
  • ·14 of 25 images are loaded via JavaScript
  • ·68 of 197 internal links are loaded via JavaScript
  • ·11 headings are loaded via JavaScript

Fix: server-render or pre-render the affected content so it appears in the initial HTML response.

How each LLM sees your site

Score per AI product, 0–100

Scores diverge because robots.txt access, JavaScript rendering, content freshness and firewall rules differ per product. Each card shows the crawlers by role — the search bot is the visibility gate; blocking a training bot is a policy choice, not a failure.

ChatGPTOpenAI88

Reads raw HTML only — JavaScript-loaded content invisible. Unverified: our probe was refused or failed, so real crawler access may differ

Couldn't verify
OAI-SearchBotsearchGPTBottrainingChatGPT-Userlive fetch
ClaudeAnthropic60

Could not verify robots.txt permission for this crawler

Couldn't verify
Claude-SearchBotsearchClaudeBottrainingClaude-Userlive fetch
Improve Claude visibility →
Perplexity88

Reads raw HTML only — JavaScript-loaded content invisible. Unverified: our probe was refused or failed, so real crawler access may differ

Couldn't verify
PerplexityBotsearchPerplexity-Userlive fetch
GeminiGoogle65

Rides Google's index, which renders JavaScript — sees full content

Google-Extendedtraining
Improve Gemini visibility →
Common Crawl88

Reads raw HTML only — JavaScript-loaded content invisible. Unverified: our probe was refused or failed, so real crawler access may differ

Couldn't verify
CCBottraining
Apple IntelligenceApple88

Reads raw HTML only — JavaScript-loaded content invisible. Unverified: our probe was refused or failed, so real crawler access may differ

Couldn't verify
Applebot-Extendedtraining

Visibility Breakdown

Rendering96
Crawler Access97
Indexability99
Performance100
Content Visibility92

Top Issues

Affects your score

CriticalVisibilityTechnical

1 JavaScript file(s) blocked by robots.txt

Your robots.txt is blocking Googlebot from downloading JavaScript files it needs to render the page. Google's Web Rendering Service executes JS to see your content — when scripts are blocked, the page may render as a blank shell or with missing content. Remove the Disallow rules for these JS paths in your robots.txt.

https://www.bigcommerce.com/scripts/EHawkTalon.js
WarningVisibilityLinks

2 links have no anchor text

Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.

WarningVisibilityTechnical

Page missing self-referencing hreflang

Google requires every page with hreflang tags to include a tag pointing to itself. Without it, Googlebot treats the entire hreflang set as invalid and ignores all the language annotations on this page. Add a self-referencing hreflang with this page's URL and language code.

WarningVisibilityLinks

10 links have no anchor text

Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.

WarningVisibilityTechnical

8 headings are loaded via JavaScript

Headings help crawlers understand your content structure and identify subtopics. When they're loaded via JavaScript, Googlebot can only see them after delayed rendering, and AI crawlers miss them completely. Render important headings in the initial HTML so all crawlers can immediately parse your content hierarchy.

Examples non-rendering bots will miss:Creating a Winning Building Material Sales Strategy That Cl…Is Your B2B Tech Stack Creating Burnout? How Digital Maturi…Outgrowing WooCommerce? 5 Signs It’s Time to Switch to a Pl…Closed Beta Opportunity: Pinterest Ads and TikTok Ads for F…Deplatformed Overnight: Inside WNC’s Two-Week Ecommerce Reb…
SEO Recommendations45 tips — not affecting visibility score
Tip

10 of 19 images missing alt text

Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.

Tip

Page load time is slow (3.1s)

Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.

Tip

Found 8 elements with hidden content

Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.

Tip

Found 3 elements with hidden content

Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.

Tip

3 of 25 images missing alt text

Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.

Tip

6 images have generic/non-descriptive alt text

Alt text like "image" or "IMG_1234" gives Googlebot zero useful information — it's functionally the same as having no alt text at all. Google Image Search won't rank these images for relevant queries, and the page misses out on contextual keyword signals. Replace with specific descriptions of what the image actually shows.

Tip

Page load time is slow (3.5s)

Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.

Tip

Page is missing an H1 heading

Googlebot uses the H1 as a primary signal for the page's main topic. Without one, crawlers rely on the title tag alone, which weakens topical relevance. AI systems also look for the H1 to understand what the page is fundamentally about. Add a single, descriptive H1 that reflects the page's primary content.

Tip

Page has H2 headings but no H1

Crawlers expect a logical heading hierarchy starting with H1. Jumping straight to H2 signals a broken document structure, which can confuse Googlebot's content parsing and reduce the page's topical clarity. Add an H1 that summarizes the page, then use H2s for sections beneath it.

Tip

23 of 73 images missing alt text

Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.

Tip

Page load time is very slow (5.1s)

Googlebot allocates a limited time budget per page. At over 5 seconds, content that hasn't loaded yet may never be indexed. Extremely slow pages also fail Core Web Vitals thresholds, which directly affect search rankings. Compress images, minify CSS/JS, and enable server-side caching.

Tip

Page takes 5.1s to load, exceeding Google's 5s render budget

Google's Web Rendering Service allocates roughly 5 seconds per page. Content that appears after this cutoff may not be indexed. Move critical content (headings, main text, key links) earlier in the render process so Googlebot sees them within budget.

Tip

Found 3 elements with hidden content

Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.

Tip

Page is missing an H1 heading

Googlebot uses the H1 as a primary signal for the page's main topic. Without one, crawlers rely on the title tag alone, which weakens topical relevance. AI systems also look for the H1 to understand what the page is fundamentally about. Add a single, descriptive H1 that reflects the page's primary content.

Tip

Page has H2 headings but no H1

Crawlers expect a logical heading hierarchy starting with H1. Jumping straight to H2 signals a broken document structure, which can confuse Googlebot's content parsing and reduce the page's topical clarity. Add an H1 that summarizes the page, then use H2s for sections beneath it.

+ 30 more tips in the Issues tab.

Want to check your own website?

See what Google and AI crawlers see on your site. Free to try.

Scan Your Website Free