Visibility report for www.hubspot.com
https://www.hubspot.com/
5 pages analyzed•Scanned Feb 26, 2026, 04:49 PM121d old — rescan
AI crawlers see only 100% of your content
GPTBot, ClaudeBot, CCBot and other non-rendering AI bots fetch raw HTML and stop — anything injected by JavaScript is invisible to them.
- ·208 of 242 internal links are loaded via JavaScript
- ·210 of 253 internal links are loaded via JavaScript
Fix: server-render or pre-render the affected content so it appears in the initial HTML response.
How each LLM sees your site
Score per AI product, 0–100Every LLM sees a partial version of your site
Reads raw HTML only — JavaScript-loaded content invisible. None of these crawlers execute JavaScript, so they all read the same raw HTML.
Visibility Breakdown
Top Issues
1 JavaScript file(s) blocked by robots.txt
Your robots.txt is blocking Googlebot from downloading JavaScript files it needs to render the page. Google's Web Rendering Service executes JS to see your content — when scripts are blocked, the page may render as a blank shell or with missing content. Remove the Disallow rules for these JS paths in your robots.txt.
https://www.hubspot.com/wt-assets/static-files/mktg-analytics/latest/bundle.min…1 JavaScript file(s) blocked by robots.txt
Your robots.txt is blocking Googlebot from downloading JavaScript files it needs to render the page. Google's Web Rendering Service executes JS to see your content — when scripts are blocked, the page may render as a blank shell or with missing content. Remove the Disallow rules for these JS paths in your robots.txt.
https://www.hubspot.com/wt-assets/static-files/mktg-analytics/latest/bundle.min…1 JavaScript file(s) blocked by robots.txt
Your robots.txt is blocking Googlebot from downloading JavaScript files it needs to render the page. Google's Web Rendering Service executes JS to see your content — when scripts are blocked, the page may render as a blank shell or with missing content. Remove the Disallow rules for these JS paths in your robots.txt.
https://www.hubspot.com/wt-assets/static-files/mktg-analytics/latest/bundle.min…4 links have no anchor text
Googlebot uses anchor text to understand what the linked page is about. Without it, the link passes no topical relevance and those pages lose a ranking signal. If the link wraps an image, the image's alt text serves as the anchor text — make sure it's descriptive.
Found 19 elements with hidden content
Googlebot can detect content hidden via CSS (display:none, visibility:hidden) and may devalue or completely ignore it. Google has historically penalized sites that hide text from users as a form of cloaking. If this content is important for rankings, make it visible to users. If it's legitimately hidden (e.g., mobile menus), ensure critical SEO content isn't trapped inside.
SEO Recommendations47 tips — not affecting visibility score
Page is missing an H1 heading
Googlebot uses the H1 as a primary signal for the page's main topic. Without one, crawlers rely on the title tag alone, which weakens topical relevance. AI systems also look for the H1 to understand what the page is fundamentally about. Add a single, descriptive H1 that reflects the page's primary content.
Page load time is very slow (6.2s)
Googlebot allocates a limited time budget per page. At over 5 seconds, content that hasn't loaded yet may never be indexed. Extremely slow pages also fail Core Web Vitals thresholds, which directly affect search rankings. Compress images, minify CSS/JS, and enable server-side caching.
Page load time is very slow (14.9s)
Googlebot allocates a limited time budget per page. At over 5 seconds, content that hasn't loaded yet may never be indexed. Extremely slow pages also fail Core Web Vitals thresholds, which directly affect search rankings. Compress images, minify CSS/JS, and enable server-side caching.
Page takes 14.9s to fully load
At over 10 seconds, Googlebot will almost certainly time out before seeing all your content. Any text, links, or images that haven't loaded by then simply won't exist in Google's index. Optimize images, reduce JavaScript bundles, and defer non-critical resources to get content visible within Google's 5-second render budget.
Title is too long (69 characters)
Google truncates titles longer than ~60 characters in search results, replacing the end with an ellipsis. This can cut off important keywords and reduce click-through rates. Move your most important keywords to the front and keep the title under 60 characters.
Page has H2 headings but no H1
Crawlers expect a logical heading hierarchy starting with H1. Jumping straight to H2 signals a broken document structure, which can confuse Googlebot's content parsing and reduce the page's topical clarity. Add an H1 that summarizes the page, then use H2s for sections beneath it.
17 of 83 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
3 images have generic/non-descriptive alt text
Alt text like "image" or "IMG_1234" gives Googlebot zero useful information — it's functionally the same as having no alt text at all. Google Image Search won't rank these images for relevant queries, and the page misses out on contextual keyword signals. Replace with specific descriptions of what the image actually shows.
Structured data block is missing @type property
Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").
16 of 90 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
1 images have generic/non-descriptive alt text
Alt text like "image" or "IMG_1234" gives Googlebot zero useful information — it's functionally the same as having no alt text at all. Google Image Search won't rank these images for relevant queries, and the page misses out on contextual keyword signals. Replace with specific descriptions of what the image actually shows.
Page load time is slow (4.1s)
Googlebot allocates a limited time budget per page. Slow pages risk incomplete crawling — content that loads after Googlebot's budget expires won't be indexed. This also hurts Core Web Vitals, which directly affect search rankings. Optimize server response time and reduce render-blocking resources.
Structured data block is missing @type property
Googlebot ignores structured data without an @type — it can't determine what kind of entity you're describing. Without @type, the entire JSON-LD block is wasted and won't generate any rich results. Add the appropriate @type (e.g., "Article", "Product", "Organization").
16 of 90 images missing alt text
Googlebot cannot "see" images — it relies entirely on alt text to understand what an image shows. Without it, images won't appear in Google Image Search, and the page loses keyword context that crawlers use for ranking. AI systems also depend on alt text when describing page content. Add descriptive alt text to every meaningful image.
1 images have generic/non-descriptive alt text
Alt text like "image" or "IMG_1234" gives Googlebot zero useful information — it's functionally the same as having no alt text at all. Google Image Search won't rank these images for relevant queries, and the page misses out on contextual keyword signals. Replace with specific descriptions of what the image actually shows.
+ 32 more tips in the Issues tab.
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