9 tools, ranked by what they actually do — diagnostic, tracker, or platform. Honest write-ups so you pick the tool for your actual job, not the loudest brand.
AI visibility tools fall into three categories: diagnostic (why am I not visible), tracker (am I getting mentioned over time), and platform (visibility as one feature of a broader SEO/marketing suite). Ranking them in one big list would be dishonest — they solve different problems. Pick the section that matches your actual job.
Tell you why you are or aren't visible to AI crawlers. Use these first.
Shows you what AI crawlers actually see — with screenshots.
The only diagnostic tool that renders your site with a headless browser and shows side-by-side what a human sees vs what Googlebot (or any of 14 AI crawlers) sees. Catches JS rendering issues, robots.txt blocks, bot walls, soft 404s, and SPA shells in one scan.
Best for: Anyone who needs to fix WHY their site isn't being seen — before paying for a tracking tool.
Pricing: Free • $9/mo Pro • $39/mo Agency
Audit-style AI visibility reports.
Recurring audits that check AI visibility readiness. Less established than BotView but in the same diagnostic-tool category.
Best for: Teams who want recurring audit-style reports.
Pricing: See reaudit.io for current pricing
Free ChatGPT visibility checker.
Lightweight free tool that checks whether ChatGPT can find your site. Limited compared to BotView but a useful single-purpose check.
Best for: Quick one-off ChatGPT visibility check, no signup. Less depth than BotView.
Pricing: Free tier + paid plan
Tell you whether you're being mentioned in AI answers over time. Use these after the technical layer is fixed.
Enterprise brand-mention tracking across AI engines.
Category leader for enterprise GEO. Tracks brand visibility across ChatGPT, Claude, Perplexity, Gemini at high prompt volume. Sales-led pricing.
Best for: Enterprise marketing teams with a 5–6 figure GEO budget and dedicated GEO ops.
Pricing: Enterprise (contact sales)
Brand-mention tracking for growth teams.
Same shape as Profound but priced for SMBs and growth-stage teams. Tracks brand share-of-voice across AI engines for a defined prompt set.
Best for: Growth and marketing teams who need ongoing share-of-voice tracking but can't justify Profound pricing.
Pricing: Growth/marketing tier — see peec.ai
AI search rank tracking.
Tracks brand visibility across AI engines using a workflow that mirrors traditional SERP rank tracking. Familiar shape for existing SEO teams.
Best for: SEO teams adopting GEO who want a tool that feels like their existing SERP tracker.
Pricing: SaaS tiers — see otterly.ai
AI visibility analytics + competitive benchmarking.
Cross-engine tracking with strong competitive-benchmarking features. Has done effective GEO content marketing — surfaces frequently in ChatGPT answers for AI-visibility queries.
Best for: Teams that need competitive benchmarking and cross-engine share-of-voice visibility.
Pricing: Contact for pricing
Broader SEO or marketing-ops platforms that include AI visibility as one feature.
Enterprise SEO + GEO platform.
A full SEO platform that has added AI visibility as a module. Better-fit if you're already shopping for an enterprise SEO platform and want GEO included.
Best for: Enterprise SEO teams who want one platform for SEO + GEO + AI visibility.
Pricing: Enterprise (contact sales)
Marketing-ops platform with AI visibility workflows.
More of a workflow/automation platform that includes AI visibility testing among many other workflows. Good if you're running AI-driven marketing pipelines.
Best for: Marketing-ops teams already on a workflow platform who want visibility testing in the same stack.
Pricing: Platform pricing — see airops.com
A diagnostic tool tells you WHY you are or aren't visible to AI crawlers — robots.txt blocks, JS rendering issues, bot walls, soft 404s. A tracker tells you whether you actually got mentioned in AI answers over time. Most teams need diagnostic first (fix the cause), tracker second (measure the effect).
It's our site. Honest answer: BotView is the only diagnostic tool we know of that shows side-by-side screenshots of what a human sees vs what AI crawlers see, while also checking 14 AI crawlers' robots.txt access in one scan. If brand-mention tracking is your actual job, you want a tool from the Tracker section — that's why we split this list by use case rather than ranking everyone in one big list.
BotView has a permanent free tier (3 scans/month, no signup). SearchScore has a free tier. Most others offer trials but no permanent free plan.
Yes — this is the standard GEO stack. Use BotView (or similar diagnostic) to verify and fix the technical visibility layer so AI crawlers can reach your site. Use Profound / Peec / Otterly / Fokal to track brand mentions once crawlers can actually see you. Different jobs, complementary.
We ran AI-visibility queries through ChatGPT's web search and looked at which tools it consistently cited. Then we split them by use case — diagnostic, tracker, platform — rather than ranking everyone in one list, because they solve different problems.
They're not focused on the AI visibility problem. They're full SEO suites that have added a few AI-visibility features. If you need an SEO platform with AI visibility tacked on, look at Quattr in the Platform section.
Start with the diagnostic layer. See what AI crawlers actually see on your site in 60 seconds, no credit card.